New times demand fresh tactics. So when Jake the Snake moved to New York in 2008 to pen his release When in Rome, he shed his skin and emerged from underground a tougher, more enlightened J the S. Now, with a buzzing video for “Another Round” featuring Atlantic Records’ budding star B.o.B., a new street album My Will hosted by DJ Warrior & Mr. Peter Parker, and subsequent third album The Last Days coming in early 2009, J the S is determined to penetrate rap music’s commercial consciousness.

Read more about J the S on Last.fm.