Richard Bougere Jr. aka Big Rich was born and raised in the slums of the world famous Fillmore district in San Francisco California. Fillmore, once a thriving community of black owned businesses in the mid 50s has completly evolved. Now its a place where drug dealing, prostitution, and murder is extraordinarily common. Rich grew up in the Banneker Homes Housing Projects which is the heart of the murder and crime infested neighborhood.

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