Like a good tradesman, Mancunian Jon Brooks (a.k.a. The Advisory Circle) got his alter ego, the King of Woolworths, out to the people by peddling it himself. Whether it was simply name checking his music on message boards, making it available to download on music sites or sending CDRs out to his wish list of celebrity fans, he took to the spirit of his stage name like Del Boy sniffing out hooky car stereos down the Nags Head.

Read more about King Of Woolworths on Last.fm.